We Understand 'Business'
The Ps
True marketing covers the whole of your business.
Lots of people in business know the Ps (Product, Price, Place, Promotion, People, Physical Evidence & Process) - but, amazingly, people then concentrate on just the 'Promotion' when dealing with Marketing on a day-to-day basis.
At Active, we understand the importance of a co-ordinated approach. We enthuse and encourage a discussion and a level of thinking that sits above the Promotional (Marketing Communications) mix. This is extremely useful for both small and larger clients. It really helps ensure that the end result of our work not only looks great, but truly supports the business and marketing objectives.
We also understand the role of financing, revenue generation and the need for return on investment.
If you need us to, we can carry out a full business audit for you to determine your Corporate, Business and Marketing objectives, assess competitive threats, advise on the effects of external market forces and recommend how to turn Threats into Opportunities and Weaknesses into Strengths.
At the end of our work, we end up with a fantastically co-ordinated Marketing Communications Mix which will work all the better because it is created from a business perspective. And we think our qualifications and business experiences mean we add much more value to your success.
If you're looking for a Marketing & Design agency, we would recommend asking if they have a Marketing Degree and/or are members of the Chartered Institute of Marketing. You'd expect your accountant, lawyer and doctor to be qualified. We are encouraging you to expect your marketing agency to be qualified too.
