We Love Dining Logo developed by Active
Beyond IT Logo developed by Active
Taste Direct Logo developed by Active
"It's just a name... we could have been called 'The Shoes'."
Branding
The most important factor in your success.
Honestly, it really is.
Poor product but great brand.... success can be yours. Poor service but geat brand.... people forgive you (for a while). Too expensive but great brand... they'll still pay it. Do these 'bad things' erode the brand? Yes. Will they be overpaying for a poor product in the future? No... because it will no longer be a great brand.
The 'great' brand :
- buys you favour
- means you can have genuinely higher prices
- maintains loyalty in hard times
- means customers ask fewer questions before buying (increased trust)
- means customers will be willing to wait longer for delivery
The brand also:
- is an emotional feeling someone has towards your business and it's theirs - not yours
- must be built slowly and with strength
- must be nurtured and re-enforced at all times - especially post-purchase
- must be co-ordinated and consistent in its terminology, behaviour and presentation
- can be completely (and rapidly) destroyed after years of development through 'bad things'
We understand brands. And we understand the practical, tangible things you need to do, say, articulate, present and deliver to ensure that what you think is your brand, is also what everyone else thinks is your brand. And that it stays that way.
Trust us with your brand... we will keep it very, very safe!
Names & Logos? - - of course... we do those too... But as Paul McCartney said...
